Campaigns

Transform scraped business data into targeted outreach campaigns with multi-channel messaging.

Where to Find It

Navigate: Sidebar Menu → Marketing → Campaigns List → Create Campaign

Note: Requires completed scrapers with valid contact data

Step #1: Campaign Setup

Configure core campaign parameters:

1. Name
   • Unique identifier (e.g., "Pizza Shop Promo Q3")
   • Pro Tip: Include target industry + quarter for tracking
2. Scraper Type
   • Select data source type:
     • Location (e.g., "Pizza" in New York)
     • Radius/Keyword/URL
   • System auto-filters compatible scrapers
3. Select Scraper
   • Dropdown menu of your completed scrapers
   • Shows scraper name + result count (e.g., "Pizza (247 results)")
4. Next Button
   • Validates selections before proceeding

Step #2: Message Crafting

You can send SMS, Email, and even a Call using a pre-written script.

• Personalization Tokens (Type {{ to see options):
  • {{business_name}}
  • {{city}}
  • {{rating}} (e.g., "Rated {{rating}} stars!")
• Dynamic Preview:
  • Toggle between device views (mobile/desktop)
  • Test rendering across carriers/email clients

Step #3: Finalization

Click ‘Save’ as it stores the campaign draft (ready for launch)

Best Practices for Campaigns

• Name your campaigns based on audience, location, or funnel stage
• Keep the scraper + campaign linked clearly for data traceability
• Use campaigns to segment outreach strategies by region, industry, or service
• Reuse scraped data across multiple campaigns